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How to Skip Video Verification for Your New Google Business Profile: A Step-by-Step Guide

Est. Reading: 4 minutes
Posted: November 22, 2024

At Webzstore Solutions, we know how important it is for businesses to have a strong online presence. A verified Google Business Profile (GBP) can bring more traffic, improve credibility, and increase sales. But the video verification process that Google requires can be tough for many people. If you're having trouble with it or just want to get it done faster, we have a guide to help you skip video verification in a legitimate way.

In this blog, we’ll show you nine easy steps to skip video verification when setting up your new Google Business Profile. Let’s get started.


1. Make a Website for Your Business & List Your NAP Info on It

The first step is to create a professional website for your business. This will be your digital home base. Make sure to include your NAP (Name, Address, Phone) details on your website. Google uses this information to check that your business is real.

Why it matters:

  • It helps build trust with search engines.
  • It serves as the main source of information about your business.

Pro Tip: Make sure your NAP details are the same on all platforms. Differences can cause verification to fail or create confusion during indexing.


2. Connect the Website to GA4 and Search Console (SC)

Google Analytics 4 (GA4) and Search Console (SC) are important tools for tracking your website’s performance and indexing. Connecting your website to these tools shows Google that your business is real and that the website belongs to you.

How to do it:

  • Set up a GA4 property for your website and add the tracking code.
  • Verify your domain on Google Search Console using the recommended methods (HTML tag, file upload, or DNS verification).

3. Build Citations on Industry-Specific Sites

Citations are mentions of your business on industry-related websites. These include directories, forums, or review sites related to your business type.

Steps to build citations:

  1. Find reputable industry-specific directories (like Houzz for contractors or Clutch for digital agencies).
  2. Create a profile with accurate NAP details.
  3. Make sure every citation matches the information on your website.

4. Create Social Profiles for the Business

Having a strong social media presence makes your business look more trustworthy. Use platforms like Facebook, Instagram, LinkedIn, and Twitter.

Tips for creating social profiles:

  • Use the same business name, logo, and description on all platforms.
  • Include your NAP details and website URL in your profiles.

This step helps with GBP verification and also makes your brand more visible.


5. List Your Business on Data Aggregators

Data aggregators are platforms that spread your business information to other directories. They help make sure your business details are available online in many places.

Top data aggregators to consider:

  • Data Axle
  • Foursquare
  • Neustar Localeze
  • Yellow Pages Network

Listing your business on these platforms gives Google more sources to verify your information.


6. Wait a Few Weeks for Google to Index the Citations

Google needs time to find and index the citations and listings you created. Be patient, as this may take a few weeks.

What to do during this period:

  • Monitor your Search Console for any indexing issues.
  • Keep optimizing your online presence through content creation and engagement.

7. Using a Different Email, Go to Google Maps and Add a Business

To create a record of your business, use a different email account to add your business to Google Maps. This step can help pre-populate your GBP before you claim it later.

How to do this:

  • Open Google Maps.
  • Click on “Add a missing place.”
  • Enter your business details (name, category, NAP, and website).

8. Get Reviews on the Newly Created Profile

Ask your customers to leave reviews on your new profile. Positive reviews help with verification and also build trust with new customers.

Best practices for getting reviews:

  • Politely ask satisfied clients for feedback.
  • Provide a direct link to your Google review page.
  • Avoid fake or paid reviews, as these can lead to penalties.

9. Claim the Profile Using the Same Email You Used to Connect GA4 and SC

Once your profile has some reviews and activity, it’s time to claim it officially. Use the same email address you used to connect Google Analytics and Search Console earlier.

Why this works:

Google prefers accounts that are actively managing a website connected to Analytics and Search Console. This shows you are the legitimate business owner.


Why Skipping Video Verification is Beneficial

Video verification is valid, but it can be hard and time-consuming for business owners who are not familiar with it. Following these steps lets you set up your profile more easily while still following Google’s guidelines.


How Webzstore Solutions Can Help

Setting up and optimizing your Google Business Profile takes time and expertise. At Webzstore Solutions, we specialize in:

  • GBP setup and optimization.
  • Citation building and NAP consistency checks.
  • Social media management.
  • Digital marketing strategies to increase visibility.

With our services, we’ll make sure your business stands out online and attracts the right customers.


Final Thoughts

Creating a Google Business Profile is key for local SEO and getting new customers. By following the steps above, you can avoid video verification and get your business on Google Maps successfully. If you need help with any of the steps, feel free to contact our team at Webzstore Solutions.

Ready to grow your business? Contact us today for personalized digital marketing services!

Ryan Parker

Ryan has been a standout in digital marketing since 2010. He's the go-to person for getting businesses noticed online, with over 300 projects under his belt—these range from helping local business owners to big online stores. As the Head of Digital Marketing at Webzstore Solutions, Ryan knows all the tricks to make companies shine on the internet. He's excellent at using the latest tech and smart strategies to get results. Ryan is all about making businesses grow and reach more people online.

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