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Is shared Server Bad For SEO

Est. Reading: 3 minutes
Updated: March 27, 2024

How shared server can impact your website's search engine optimization (SEO) in a way that's easy to understand. Think of your website like a store in a large shopping mall (the shared server), and the mall's resources like parking, electricity, and security are shared by all the stores (websites) inside it.

Speed and Loading Time

Why It Matters: Imagine if the mall is crowded and parking is limited because too many stores have sales simultaneously. If your customers can't find a parking spot quickly, they might leave. Similarly, if your website loads slowly because other websites on the server use too many resources, your visitors might leave, and search engines might not rank your website as highly.

What You Can Do: Keep your website simple and efficient. Avoid heavy images or videos that can slow down your page loading times.

Being Open for Business (Uptime)

Why It Matters: If the mall frequently closes for maintenance or has power outages, your store can only sell something. If your website is often down because the shared server has problems, search engines might think your site is unreliable and not show it in search results.

What You Can Do: Choose a hosting provider known for good uptime scores and customer service. They can't guarantee your site will always be up, but they can minimize problems.

Safety and Security

Why It Matters: If one store in the mall has a security problem, like a break-in, it could make shoppers nervous about visiting your store, too. On a shared server, if one website gets hacked, it could put your website at risk, and search engines might mark your site as unsafe.

What You Can Do: Ensure your website has an SSL certificate (this makes your website's address start with HTTPS instead of HTTP), and keep your website's software up to date.

Room to Grow

Why It Matters: If your store becomes popular and the mall is too crowded, your customers might have a bad shopping experience. Similarly, if your website grows and gets a lot of visitors, a shared server might need to handle it better, making your site slow or even causing it to crash.

What You Can Do: Start planning early for a more extensive "store." Look into options like VPS (Virtual Private Server), Dedicated CPU Plans, and High Memory Plans hosting, which is like having your own space in the mall, with your own parking and security.

Changing Stores

Why It Matters: If you decide to move your store to a bigger space in a different mall, the move needs to be smooth, so you retain customers. Moving a website to a new server can be tricky, too. If not done right, it might affect your search engine rankings temporarily.

What You Can Do: Before you move, plan carefully. Ensure you understand how to move your website without losing data or being offline for too long.

Summary

Think of shared CPU hosting like starting your first small store in a big mall. It's a great way to start, but as your store (website) grows, you might need more space and resources to give your customers (visitors) the best experience. Keeping an eye on speed, being open (uptime), safety, and planning for growth will help keep your website friendly for search engines and visitors alike.

Ryan Parker

Ryan has been a standout in digital marketing since 2010. He's the go-to person for getting businesses noticed online, with over 300 projects under his belt—these range from helping local business owners to big online stores. As the Head of Digital Marketing at Webzstore Solutions, Ryan knows all the tricks to make companies shine on the internet. He's excellent at using the latest tech and smart strategies to get results. Ryan is all about making businesses grow and reach more people online.

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